Styles And Conventions And Techniques In Music Production

There are eight different types of Styles and Conventions in music production, these include:

Popular Music Genre
In-Concert and 'as live' footage
Narrative and interpretive
Surrealist/absurdist
Impressionist
Influence Of Commercial
Intertexual
Animation

Popular Music Genre

Most music videos will contain items assoiated and that stereotypically reflect the band or genre's image, for example a rock band may have guys with long hair head banging to the music. Or a Pop song may have images of alcohol or people partying to go with the narrative. Like the Foo Fighters song, Best Of You's music video has powerful imagery to go with powerful vocals.

Concert And 'As Live Footage'

Sometimes, a music video will feature a live performace muted infront of a recorded track, sometimes adding cuts of naratives or audiences reactions to the mix as well. An example genre that use this would be mainly rock and pop, like Bon Jovi's song, It's My Life, which features a boy rushing to a Bon Jovi concert and shots of them playing 'Live'

Narrative And Interperative

A narrative and interperative music video is one that follows a story as well as there being a song, sometimes the lyrics contradict what is going on in the video, but some times the video will follows the lyrics exactly, and example of this is Eminem's song Love The Way You Lie Featuring Rihanna.

Surrealist/Absurdist

A Surreal music video typically means that it doesnt make sense or it is unrealistic to real life, a good example of this is foo fighters song, Everlong.

Impressionist

An Impressionist music video will use artistic shots and emotional lyrics, sometimes the shots will match up to the lyrics. But this is used to make the audience feel a certain way about the imagery and leave an impression on them, an example of this would be Thirty Seconds To Mars' song The Kill, which uses emotional lyrics and surrealistic imagery to create an artistic performance.

Influence Of Commercial

A music video with Influence Of Commercial will use a certain lifestyle and glamorise it in the music video,an example would be Bruno Mar's song Billionaire, which glamorises the billionaire lifestyle but also emphasyis through context the struggles of being an unknown artist.

Intertextual

Intertextual also means different types of a music video, I will list examples for each;

• Synergy
• Allusion
• Pastiche
• Parody
• Homage
• Reference

Synergistic music videos are one that will promote a certain product or film. Nickelback's Hero promotes the Sam Raimi directed Spiderman Film.

Allusion music videos are ones where the story is referencing something but is not what it seems to be an example of this would be Taylor Swift's Love Story (I'm so sorry Sean and Ellie, I probably hate this song more than you do)

A pastiche is a homage to a film or historical event, an example of this would be Queen's Radio Gaga, which splices footage of the film Metropolis into the music video

A Parody completely, but respectfully, makes fun of a different musical piece or film or artist, an example of this is (The King Of Parody) Weird Al Yankovic's I love rocky road, which is a parody of Joan Jett's I love rock and roll.

Animation

An animated music video is one that is completely made up of catoon drawings animated. An example of an animated music video would be Daft Punk's One More Time.

Lip Snycing And Miming

Sometimes a music video producer will have the talent mime to the song during the video, also known as lip snycing. This will make the fans think that he was actually singing it during the filming of the video, an example of this is Lorde's song 'Royals'.

Editing

Sometimes a music video will utilise cool special effects like explosions or lasers or other editing techniques to emphasise the uniqueness of the music video, an example of this would be The White Stripes song 'Fell In Love With A Girl' which won the 2002 MTv music award for special effects in a music video.

Cutting To The Beat/ Multi Image Effect

A Music video can have cutting that matches the tempo of the song, this makes the sound seem stronger in the video, they also use an effect where multiple shots of the different or the same set will appear on screen at the same time, an example of this is Blink 182's song Always.

Production Effects/Chroma Key

A music video can use an effect where they film the talent infront of a green wall or a sheet and the the editor can cut out the talent and make it look like they are somewhere else in the world, this is using a green screen. To do this without using a green screen, the editor can intricatly cut out the talent from one scene and place them in another without the use of a screen, this is call chroma key. An example of this is the PERFECTLY created song 'Bound 2' By Kanye West and featuring Kim Kardashian.

(Obligatory)

Also this masterpiece

Camera Angles, Movement And Shot Types

Sometimes they use technical camera movements and angles in music videos to establish a shot and also for the director to show off his creative flair through the medium of a music video. An example of this is R.E.M's song 'Everybody Hurts' which won the MTv's VMA's Best Cinematography award in 1994.

Mise En Scene

A music video producer also needs to set a scene for the audience so that they get the idea of what is going on in the scene, also known as Mise en scene. They need appealing visuals to give the fans an idea of what the story is suppost to be. An example of this would be Outkast's song 'Hey Ya', the director wanted to give the idea of a fun and jumpy stage show with thousands of fans, it also won the MTv's VMA award for best art direction in 2004.